The DIRTY Facts

Keeping your floors clean is paramount to keeping customers and getting new ones. Studies have shown that dirty floors are near the top of a list of top customer turnoffs. 

Here are a few interesting facts on dirt:

86 billion pounds of dust settle over the US each year. (“All the Real Dirt on Dust”, Discover Magazine, 1986)

Up to 24 pounds of dirt can be tracked in by just 1,000 people coming through an entrance over a 20-day work period. (ISSA)

A dollar spent keeping soil out of a building will save 10 dollars in removing the soil once it’s inside.” (Cleaning & Maintenance Management)

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100 grams (1/4 pound) per day per 1000 people can be tracked into a commercial building during dry weather conditions. Twelve times as much dirt is tracked in during wet weather conditions based on field tests conducted by BST Laboratory over an 11-month period.

A single square yard of commercial grade carpeting can hold one pound of dirt over a one-week period and up to twice as much during inclement weather.

When asked, “What’s the first thing you look at when judging cleanliness?” the most popular first response of consumers was “Floors” (42%). (CDI Research, 1991)

“91% of shoppers select a store to shop in because of its appearance.” (Progressive Grocer)